Resource Library

Take the next step in growing your business. Explore our latest posts and free resources to get actionable advice from growth experts.

Complete Guide to Sales Pipeline Management

Fide's complete guide to sales pipeline management. From understanding the sales cycle to the most important metrics to track, we've got you covered.

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The Most Important Appointment Setting Metrics

Here we cover the three most important appointment setting metrics.

Cold Email and Cold Call Benchmarks

We run through the minimum benchmarks you should be hitting for both cold emails and cold calls.

Why Sales Automation Needs a Human Touch

Learn why automation is not a substitute for human interaction and your sales process.

SEO or PPC - which is better for ROI?

SEO or PPC, which investment drives more conversions and better ROI?

The Different B2B Prospecting Strategies

Learn our five prospecting strategies plus best practices for B2B sales teams.

Calculating how much to spend on SEO

We cover 7 methods to calculate how much you should spend on SEO

Benefits of Outsourcing CRM Administration

In this article we cover five ways outsourcing CRM administration helps your business.

What is B2B Appointment Setting?

A short article on our most popular service, B2B appointment setting.

Costs to consider when building a digital marketing budget

In this article we focus on the costs to consider when building a digital marketing budget.

Building an effective marketing team

Learn the composition of an effective marketing team and their individual responsibilities.

The Beginners Guide to CRMs

Fide's complete beginner guide to CRM implementation.

Getting Past the Gatekeeper

Seven practical tips for dealing with gatekeepers and getting to decision makers.

Adopting a Balanced Prospecting Strategy

Why a balanced prospecting strategy is vital to your outbound success.

When to Hire Your First Sales Rep

Building a new business and unsure when to hire your first sales rep? This blog has the answer.

Guide to Cold Call Objection Handling

We cover the most common cold call objections and how to handle them.