Inbound marketing services

Inbound marketing strategy and execution that delivers consistent and predictable leads.
BOOK A CONSULTATION

Inbound marketing made simple

1

Identify your goals

We’ll learn about who you’re trying to engage with, the type of interactions you want, and exactly how you hope it’ll impact your company’s revenue.
2

Create & leverage content

We’ll work with our digital marketing and content marketing teams to create email and digital assets consistent with your brand.
3

Develop templates & landing pages

We’ll combine email automation and digital campaigns with landing pages to ensure you convert traffic into leads.
4

Segment & target contacts

We’ll implement intelligent segmentation to personalise your marketing campaigns and engage users at the right time with the right message.
5

Analyse results & optimise campaigns

We hold fortnightly/monthly continuous improvement meetings with you to evaluate goals and current progress. You always maintain complete visibility of your campaigns via a live dashboard.

Not generating enough leads? Get your free marketing audit.

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Capture prospect attention with paid campaigns

Fide can set up paid advertising campaigns on Google, Facebook, LinkedIn and Reddit to deliver ads to your target market. Our digital marketing specialists continually analyse campaign performance and run tests to refine and optimise your paid campaigns frequently.

Email marketing done for you

We create dynamic and personalised email campaigns using the marketing platform of your choice. From multi-step nurture campaigns to monthly newsletters, our logic-based drip campaigns are built to increase conversions and keep you front of mind. We can take control of all the assets, including copy, custom templates, landing pages and forms.

Drive organic leads with SEO

There's more to SEO than just changing meta descriptions, H1 tags and titles. We take it that step further by building white-hat high DA backlinks and a content marketing strategy that gets you guaranteed results month on month. You'll climb the ranks of Google for your most valuable keywords and watch the organic leads follow.

Experts in modern marketing tools

We have hands-on experience with the most innovative marketing apps and tools and take a data-driven approach to improve your marketing continually. We understand flexibility and can work directly out of your platform or provide insights manually. No matter what, you always get complete visibility into our process.

Transparent Pricing

Less expensive than an empty pipeline.

Paid
Inbound

We use a combination of Google Search, Display and Facebook Advertising to help acquire and retarget your ideal customer.
from $
570
billed
monthly
GET STARTED
Dedicated Account Manager
Real-Time Dashboard
Monthly Custom Reporting
Digital Strategy and Consultation
Competitor Analysis
Landing Page Analysis & Recommendations
Google Tag Manager Setup and Installation
Google Search Campaign Setup and Management including:
Keyword Research
Daily Budget Recommendations & Setup
Ad Scheduling
Campaign Structuring
Ad Copywriting
Ad Extensions
Call Extensions
Sitelink Extensions
Callout Extensions
Weekly or Bi-Weekly* Optimisation including Bidding, A/B Tests and Negative Keywords
* Bi-weekly optimisation only applies to campaigns with a monthly ad spend greater than $3,000.
‍
Optional Google Display & Remarketing Campaign Setup and Management (+$870) including:
Placements Setup
Interests Targeting
Audience Targeting
Graphic Design
Copywriting
Optional Social Media Advertising via Facebook (+$770) including:
Awareness, engagement, retargeting and lead generation campaigns
Ad Placement
Business Manager Setup
Pixel Installation
Ad Campaign Creation
Ad Copywriting and Graphic Design
A/B Testing
Audience Targeting
Event Tracking

Paid & Organic
Inbound

We combine paid channels with our SEO service to generate both paid and organic leads for your business.
from $
2,270
billed
monthly
GET STARTED
Dedicated Account Manager
Real-Time Dashboard
Monthly Custom Reporting
Digital Strategy and Consultation
Competitor Analysis
Landing Page Analysis & Recommendations
Google Tag Manager Setup and Installation
Google Search Campaign Setup and Management including:
Keyword Research
Daily Budget Recommendations & Setup
Ad Scheduling
Campaign Structuring
Ad Copywriting
Ad Extensions
Call Extensions
Sitelink Extensions
Callout Extensions
Weekly or Bi-Weekly Optimisation including Bidding, A/B Tests and Negative Keywords
* Bi-weekly optimisation only applies to campaigns with a monthly ad spend greater than $3,000.
‍
Optional Google Display & Remarketing Campaign Setup and Management (+$870) including:
Placements Setup
Interests Targeting
Audience Targeting
Graphic Design
Copywriting
Optional Social Media Advertising via Facebook (+$770) including:
Awareness, engagement, retargeting and lead generation campaigns
Ad Placement
Business Manager Setup
Pixel Installation
Ad Campaign Creation
Ad Copywriting and Graphic Design
A/B Testing
Audience Targeting
Event Tracking
Website Search Engine Optimisation (SEO) including:
SEO Audit and Competitor Analysis
Keyword Research
Search Console Setup
On-Page Optimisation (minimum of 15 hours*)
Website Copywriting
Metadata Optimisation
Schema Markup Organisation
Off-page SEO including a minimum of three* white-hat backlinks per month
Content marketing strategy
Minimum of four* 500*-word blog articles
* The amount is scaled up or down based on client's needs, goals and current standing.

Complete
Inbound

The full package - we cover all digital marketing channels to engage buyers at every stage of the buying journey.
from $
POE
billed
monthly
GET STARTED
Dedicated Account Manager
Real-Time Dashboard
Monthly Custom Reporting
Digital Strategy and Consultation
Competitor Analysis
Landing Page Analysis & Recommendations
Google Tag Manager Setup and Installation
Google Search Campaign Setup and Management including:
Keyword Research
Daily Budget Recommendations & Setup
Ad Scheduling
Campaign Structuring
Ad Copywriting
Ad Extensions
Call Extensions
Sitelink Extensions
Callout Extensions
Weekly or Bi-Weekly Optimisation including Bidding, A/B Tests and Negative Keywords
* Bi-weekly optimisation only applies to campaigns with a monthly ad spend greater than $3,000.
‍
Google Display & Remarketing Campaign Setup and Management including:
Placements Setup
Interests Targeting
Audience Targeting
Graphic Design
Copywriting
Social Media Advertising via Facebook including:
Awareness, engagement, retargeting and lead generation campaigns
Ad Placement
Business Manager Setup
Pixel Installation
Ad Campaign Creation
Ad Copywriting and Graphic Design
A/B Testing
Audience Targeting
Event Tracking
Website Search Engine Optimisation (SEO) including:
SEO Audit and Competitor Analysis
Keyword Research
Search Console Setup
On-Page Optimisation (minimum of 15 hours*)
Website Copywriting
Metadata Optimisation
Schema Markup Organisation
Off-page SEO including a minimum of three* white-hat backlinks per month
Content marketing strategy
Minimum of four* 500*-word blog articles
* The amount is scaled up or down based on client's needs, goals and current standing.
‍
Email Marketing Campaigns including:
Contact List Scrub and Management
Email Copywriting
Email Template Creation
Graphic Design
Single-step and multi-step automation and scheduling
Integrations between landing pages, CRM and ESP.
Landing Page Creation and Optimisation including:
Creation of dedicated landing pages for paid campaigns including hosting, copywriting and graphic design
Continuous A/B testing of landing pages against variants
CRM and ESP integration with audience segmentation for email marketing campaigns
Installation of heatmaps onto clients main site and landing pages for reporting

Yes, I want to maximise my marketing efforts.

BOOK A CONSULTATION
hello@fide.com.au
1800 291 006
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